What role did the Überseestadt play during Bremen’s appearance at the fair?
Our appearance at the fair wasn’t like a jigsaw puzzle, where each area got its own allocated space. Our outstanding themes were communication, public image and a metropolitan appearance. We wanted to explore our potential and envisage potential investments. We did all of this by focusing very intensively and almost exclusively on the prospects of the Überseestadt. But it’s good to address other target groups as well. We’ve managed to generate a wide portfolio by adding new projects like the development of the city centre and the commercial development of the Hansalinie Business Park. All our projects benefit one another, making Bremen even more attractive to national and international investors.
The Property Market Report 2018 certainly sparked an interest in your trade visitors. What do you consider to be the most important results?
Bremen has always stood out from the competition and continues to attract investors. The Überseestadt is a particularly attractive location for company headquarters, but also in terms of its housing market. We have lots of building activity and a low vacancy rate on our property market. But this also means there’s only a limited amount of space for spontaneous developments. Everything is organised in projects, we only fund properties that can be occupied, and we make prudent investments. This has resulted in a very interesting supply-and-demand situation.
The report suggests that, for the second year in a row, the Überseestadt is the location with the highest take-up rate on the Bremen office market with emerging premium rental prices. Will this trend continue?
Premium rental prices can be found in new, high-quality properties in top waterside locations. These residential and commercial properties meet modern energy requirements and other standards. Given our current construction projects, we’ll still undergo certain development – there’s life in there yet. But we’ll have to see whether there’s still room for everything on the market. In addition to the office market, for example, commercial developments are scheduled in connection with hotel projects. This creates a sense of diversity with a focus on business.
The report suggests that, for the second year in a row, the Überseestadt is the location with the highest take-up rate on the Bremen office market with emerging premium rental prices. Will this trend continue?
Premium rental prices can be found in new, high-quality properties in top waterside locations. These residential and commercial properties meet modern energy requirements and other standards. Given our current construction projects, we’ll still undergo certain development – there’s life in there yet. But we’ll have to see whether there’s still room for everything on the market. In addition to the office market, for example, commercial developments are scheduled in connection with hotel projects. This creates a sense of diversity with a focus on business.
Thank you for talking to us, Mr Heyer!
Information
Andreas Heyer has been the Chairman of the Board at Bremeninvest since 1 June 2009. The qualified banker used to be the Managing Director of the business development company Hannoverimpuls and the Manager of Sparkasse Hannover.
You can find out more information about the Überseestadt, local properties and marketing opportunities by contacting Dagmar Nordhausen (Tel.: +49 (0) 421 9600 252 / dagmar.nordhausen@wfb-bremen.de and Jons Abel (Tel.: +49 (0) 421 9600 613 / jons.abel@wfb-bremen.de.
Author: Kerstin Radtke