Kellogg's-Gelände in der Überseestadt Bremen in 2015.- Quelle: WFB / Wolfgang Kundel

The “City of the Future” continues to grow: the Überseeinsel

The Überseeinsel is set to become a new urban quarter between the Europahafen and the River Weser, offering high-quality locations for residents and service providers within the city, room for commercial development, new education infrastructure, leisure activities and attractive public spaces for residents, employees and visitors in a wonderful setting right on the waterfront.

The Überseeinsel peninsula is bordered by the Europahafen to the north-east, the River Weser to the south-west and the former Kellogg operating area to the south-east. Preliminary studies were first carried out in early 2018 to create an urban development framework for the entire area to the south of the Überseestadt’s Europahafen. The aim is to start building work across almost 41.5 hectares of land by 2021, while some areas are still going to be used for some time by the businesses currently operating there as part of Bremen’s own model.

The abandonment of the facilities formerly used by Kellogg’s to produce, store and distribute its goods has created a significant amount of potential for urban development not only in this area, but also along the entire southern side of the Europahafen. The area used formerly by Kellogg’s measures 15 hectares in total and is located at the entrance to the Überseestadt in close proximity to Bremen’s city centre.

The aerial photo from 2016 shows the Überseestadt with the newly developed former Kellogg's site.
© WFB / Studio B

Das Luftbild aus 2016 zeigt die Überseestadt mit dem neu zu entwickelnden ehemaligen Kellogg's-Gelände. © WFB / Studio B

What are the next steps?

The abandonment of the facilities formerly used by Kellogg’s to produce, store and distribute its goods has created a significant amount of potential for urban development not only in this area, but also along the entire southern side of the Europahafen. The area used formerly by Kellogg’s measures 15 hectares in total and is located at the entrance to the Überseestadt and in close proximity to Bremen’s city centre.

© WFB / Archisurf

Three fundamental steps have been planned for the development process:

  • The municipality of Bremen, Kellogg’s and wind farm operator WPD firstly conducted a preliminary study as a comparative assessment. They commissioned six teams – each consisting of a city planner and a landscape designer – to identify possible developments. These potential developments were firstly identified for the entire southern side of the Europahafen. This stage came to an end in mid-February. The planning process will now be developed even further by selecting three designs for the former Kellogg’s area. These plans will then be evaluated by the other parties involved in the process: representatives from the City of Bremen; WPD; and Robert C. Spies. This real estate company was initially authorised by Kellogg’s and will provide advice to WPD and any of its affiliated companies involved in the project in the future.

  • The next step will be to create an urban development framework for the entire Überseeinsel between the Europahafen and the River Weser, taking into account the land occupied by the former Kellogg’s facilities. This will involve a large-scale participation process. This framework will then form the basis or part of the master plan developed for the entire Überseestadt. 

  • This new quarter will then be designed as an official urban development concept. This conceptual design could even be developed earlier if the basic features of the framework have already been determined.