The Überseeinsel is set to become a new urban quarter between the Europahafen and the River Weser, offering high-quality locations for residents and service providers within the city, room for commercial development, new education infrastructure, leisure activities and attractive public spaces for residents, employees and visitors in a wonderful setting right on the waterfront.
The Überseeinsel peninsula is bordered by the Europahafen to the north-east, the River Weser to the south-west and the former Kellogg operating area to the south-east. Preliminary studies were first carried out in early 2018 to create an urban development framework for the entire area to the south of the Überseestadt’s Europahafen. The aim is to start building work across almost 41.5 hectares of land by 2021, while some areas are still going to be used for some time by the businesses currently operating there as part of Bremen’s own model.
The abandonment of the facilities formerly used by Kellogg’s to produce, store and distribute its goods has created a significant amount of potential for urban development not only in this area, but also along the entire southern side of the Europahafen. The area used formerly by Kellogg’s measures 15 hectares in total and is located at the entrance to the Überseestadt in close proximity to Bremen’s city centre.
The abandonment of the Kellogg Manufactoring GmbH and Co KG premises, which include the production facilities as well as the high-bay warehouse used as a distribution centre, will not only result in significant urban development potential for the Kellogg area itself, but also for the entire southern side of the Europahafen. The Kellogg site, which covers a total of 15 hectares, is located in the entrance area of the Überseestadt on the Weser and in the immediate vicinity of Bremen's city centre.
There were three main planning steps for the development process: